Personal Selling and Salesmanship

Demonstration of product

A product demonstration is a key element in the sales process, particularly in personal selling. It is a li…

After sale services report

An After-Sale Services Report is a document that provides a detailed overview of the services rendered to c…

Order Book/Sales Book

The Order Book (or Sales Book ) is a crucial document used in sales and accounting to record customer order…

Sales Manual

A Sales Manual is a comprehensive guide that outlines the processes, strategies, tools, and best practices …

Selling Process

The selling process is a series of steps salespeople follow to convert potential customers into actual buyer…

Buying motives and their uses in personal selling

Introduction Buying motives are the underlying reasons or factors that drive consumers to make purchasing d…

Dynamic nature of motivation

Definition of the Dynamic Nature of Motivation The dynamic nature of motivation refers to the fact that motiv…

Concept of Motivation

Definition of Motivation Motivation refers to the internal drive or external stimulus that inspires individua…

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